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Our Story

We acknowledge the land we are meeting on is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.

Welcome to Mirage!

It is with great pleasure that we serve our community with high quality organic and craft cannabis in ways that are inclusive and accessible.
Having lived and worked in East York for over 20 years, we are no strangers to the local community.

We welcome cannabis enthusiasts and explorers to visit our store for an enchanted yet safe shopping experience. Enter our beautifully designed store and speak with our knowledgeable budtenders to learn for yourself how Mirage is re-imagining cannabis.

Offering a wide variety of products and one of the largest selection of organic and craft products out of any store in Ontario, we strive to meet all of your recreational cannabis goals and expectations. Our expert team loves answering any cannabis related questions and receiving your feedback or product requests. The Mirage store is a no pressure environment where you can safely explore and play!

Welcome to Mirage!

Our store located on 1229 Broadway Avenue first opened its doors to the public in November 2021.

Organic & Craft

We believe that everyone should have access to quality products. We vet out all our products offerings to ensure they are clean and organic. Our retail space also reflects this core value.

Trust & safety

We want our customers to trust us, and our retail environment reflects that. We want to show we have done all the hard work vetting companies and products of quality choices.


Inclusion & Accessibility

We support businesses that are run by minorities, acknowledging that we live and work on indigenous land, collaborating with equity seeking groups. We take a stance supporting marginalized groups and providing a safe space - free from prejudice & judgment.

Curiosity & knowledge

We spark curiosity - evoking it in customers and also fulfilling their drive with knowledge to unanswered questions and, when needed, connecting customers to additional resources.



Our retail space layout makes it easy to locate items. We have product grouping and sorting that work. We aim to be helpful, saving customers time and avoiding frustration in finding products. We integrate tech to help us keep organized, give additional information and promote products.

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